Tuesday, 13 September 2005

A sterile world?

Growing up in India, you automatically learn that you are a small part of a large world, where all beings have a place.

Jain munis with clothe on their mouths, women giving food to the ants, Nandi bull sitting in front of the temple and the cows sitting in the middle of the road, all give you that same message. Perhaps that is why, I get disturbed when I see publicity that seems to imply that if you really want your home to be clean or if you really care about your child, buy this detergent powder or this floor cleaning liquid, because these will kill the bacteria.

I can't understand, why do we need to kill bacteria? Don't bacteria live inside our own bodies and are necessary for life since they produce important vitamins? Don't bacteria surround us every where and can they be actually killed just by washing your clothes or cleaning the kitchen floor with antiseptic lotions? Perhaps, I should not worry since these are only publicity gimmicks?

I think that this kind of publicity gives a wrong message. Improper use of antibiotics, has given rise to resistent bacteria, and there are some that can't be killed by any thing. But worse than that, this kind of publicity gives the message that it is all right to manipulate the nature because somehow we would be better off in an artificial world, controlled temperatures, controlled environment, artificial every thing.

I would say that we need to boicott these - not to buy products that say they kill bacteria. Sales and profits is the only language companies and marketing experts understand.


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